What are Google trends saying about your search history of popular party leaders?

Google Trends offer an insight into the popularity and curiosity political leaders enjoy among the masses. As the elections are drawing near, we took a peak into the data Google Trends have recorded over the last 30 days.

The highest and ever-increasing line graph is Imran Khan’s. The highest peak was shown on January 30 with Khan hitting the record 100 score whereas his contemporaries, Nawaz stood on 15, Maryam Nawaz at eight, Bilawal-Bhutto Zardari at three, and Hamza Shehbaz being the lowest: less than one.

However, it is important to note that Imran’s progressively increasing arc starts dropping successively in the days after Jan 30.

On the other hand, except for Hamza Shehbaz, the other three is slowly on an upward trend.

Breakdown of regions

PTI founder and jailed leader Imran Khan is most popular all over Pakistan according to Google Trends.


In Punjab, the most popular choices for Chief Ministership, Hamza Shehbaz, and Maryam Nawaz contrary to popular perception, are not being searched so much. After Khan winning with more than 69 percent of searches, Nawaz Sharif is at 17 percent while Maryam is at nine percent. It appears that people in Punjab are comparatively more interested in Bilawal than Hamza who has 1 percent searches from all over the province.

However, it is important to note that out of all the provinces, Punjab has shown more interest in PML-N leader Nawaz Sharif. Sindh has shown the most interest after Punjab, which is 11 percent, 10 percent in Khyber Pakhtunkhwa, nine percent in Balochistan, and seven percent in former FATA.


After Imran Khan (69 percent) former Foreign Minister and Chairman of Pakistan People’s Party, Bilawal Bhutto Zardari is unsurprisingly most popular in Sindh with 13 percent of Google searches. Second in line is Punjab and third is Balochistan. After him is Nawaz (11 percent) followed by Maryam (7 percent).


Imran Khan leading the slot here with 84 percent followed by Nawaz (9 percent), Maryam (4 percent), and Biawal Bhutto (3 percent). Hamza does not invoke public curiosity even the slightest.

Gilgit Baltistan

Imran Khan has a 100 percent popularity rate in Gilgit Baltistan, where it seems no other party leader stands a chance, implying that there were minor searches of them in GB.

Former FATA

Interestingly, in the former federally administered tribal areas, only Imran Khan and Nawaz Sharif were searched for, Khan at 93 per cent of searches and Nawaz at seven percent.

Though Google search and Google trends are not the ultimate parameter of a party leader’s popularity, they certainly are proof of what netizens are most interested in and the social media footing of a politician.

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